media, we encourage them. We are becoming a society that lights up at a scintillating, or scandalous headline, and the Stampede has turned into a marketing ploy. Whether the editors agree or disagree is beside the point, or even if they research and have factual information based on something more substantial than a survey of 10 random people, the result is the same, sex sells. Stampede sex sells, and as I learned last week, Stampede sluts sell too! So until next year Calgary, I know you will join me in welcoming the latest headline that appears with sex negativity in the forefront. I am kind of hoping for some sort of spin on gay cowboys…or cowgirls.
So, three years ago the media circus took a long hard look at how STI’s and STD’s rose dramatically during stampede week and cited numerous clinics and how overworked they became the week during and after Stampede. And I understood the PSA they were performing. Last year, the focus was shifted ever so slightly to the influx of cheating spouses during this 10 day event. Including outing a few hotels in the downtown core, for providing locked boxes for guest to check in their wedding rings. No explanation needed there, I hope. Now this year, the headlines are focusing on the increasing Stampede divorce rate? Come on…
I know the quest for the simplest and catchiest tagline is the only way to sell articles (See how I am fighting this by having the longest blog title to date?), but why all the sex negativity surrounding Stampede? I mean this is no longer about helping the public. This is a vigilant quest on the media’s part to ensure the public is aware that Stampede kills relationships and is bad for your sexual health. Stampede encourages sexual infidelity and is a hazard to monogamy. The million dollar rodeo that is put on every year in this great city of ours is secretly trying to time warp us back to the Colosseum of ancient Roman times, more specifically the party after the great fights. We are soon going to have massive orgies in the street if we do not head their carefully targeted warnings. Especially now that the city was kind enough to let us start drinking in bars at 7 am to better facilitate the liquid courage needed to get out there and screw around with every good looking cowboy and cowgirl.
Well, let me set the record straight here. I have, had Stampede threesomes, done the walk of shame and flirted my little tushie off many a time. I have also done all the above outside of Stampede. The media chooses to focus on sex negativity each year because we make it an event. We allow the media to sensationalize sex. We allow the media to take the focus of off our rodeo and exhibition, and all the musical acts that join us from all over the world and shift to a tabloid sales pitch. I should rephrase, we do not allow the